Strategic Planning in Healthcare: An Introduction for Health Professionals – Comprehensive Healthcare Management Textbook with Access to eBook and Chapter Worksheets Included

Strategic Planning in Healthcare: An Introduction for Health Professionals – Comprehensive Healthcare Management Textbook with Access to eBook and Chapter Worksheets Included

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(as of Dec 01,2022 10:15:35 UTC – Details)


Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings. This text provides a solid theoretical framework, supplemented with examples and a common case—reinforced by hands-on practical student exercises and chapter-specific worksheets. It’s a comprehensive healthcare management book that examines strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals, effectively allowing students to apply concepts at each stage of the planning cycle.

This healthcare planning book explains different tactics for implementation and evaluation, the principles of integrating evaluation and control, and other factors that affect competitive positioning and performance in health service organizations.

Written by an experienced strategic planner and educator, this foundational strategic healthcare management textbook prepares public health students, healthcare administration students, and related health professionals to develop their own effective strategic plans that achieve performance excellence.

Key Features:

Provides a thorough, step-by-step review of the strategic planning process in healthcare organizations with a strong theoretical frameworkIncorporates real-world examples and case studies so content can be digested easily in undergraduate/graduate coursesIncludes chapter-specific worksheets that allow students to develop a quasi-strategic planReal-world sample strategic plans from the healthcare industryAccess to the downloadable eBook and downloadable healthcare strategic planning chapter worksheetsFull Instructor package including an Instructor’s Manual, PPTs, and test bank


From the Publisher

strategic planning in healthcarestrategic planning in healthcare

strategic planning processstrategic planning process

detailed case studiesdetailed case studies

strategic planning worksheetsstrategic planning worksheets

Throughout, this book explains different tactics for implementation and evaluation, the principles of integrating evaluation and control, and other factors that affect competitive positioning and performance in health service organizations.

This hands-on text incorporates real-world examples and case studies so that the content can be digested easily in undergraduate and graduate courses alike and can be applied to an individual or group project to encourage application and experiential learning.

This text provides a solid theoretical framework, supplemented with examples and a common case, which is reinforced by hands-on practical student exercises and chapter-specific worksheets.

digital access includeddigital access included

about the authorabout the author

Brian C. Martin, PhD, MBA, is Professor, Associate Dean for Administration, and Director of Graduate Programs in Public Health in the School of Health Professions at Eastern Virginia Medical School (EVMS). As an academician, Dr. Martin has taught undergraduate and graduate students, provided service activities, and conducted research in the area of health services administration for over 15 years.

Publisher ‏ : ‎ Springer Publishing Company; 1st edition (November 19, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 186 pages
ISBN-10 ‏ : ‎ 0826164838
ISBN-13 ‏ : ‎ 978-0826164834
Item Weight ‏ : ‎ 14.3 ounces
Dimensions ‏ : ‎ 7 x 0.4 x 10 inches

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